If you are shopping for a diamond, you will hear about the 4 Cs. They are the four qualities jewelers use to grade a stone, and together they shape both how it looks and what it costs. Here is what each one means.
Cut
Cut is the most important C, and it is not about the shape. It is about how well the diamond is faceted to reflect light. A well-cut stone sparkles brilliantly, while a poor cut can look dull even if everything else is perfect. If you focus on one C, make it this one.
Color
Diamonds are graded from D, which is colorless, down through the alphabet as a faint yellow tint appears. The differences are subtle, and stones in the near-colorless range look bright and white to the eye while costing less than a flawless D.
Clarity
Clarity measures the tiny natural marks inside a diamond, called inclusions. Most are invisible without magnification. A stone that is clean to the naked eye, often called eye-clean, gives you the look of a flawless diamond for far less.
Carat
Carat is the diamond's weight, not its size, though the two are related. Prices jump at popular weights like one carat, so choosing just under a round number can stretch your budget with almost no visible difference.
Putting it together
The best value comes from balancing the four, not maxing out each one. We help you find the sweet spot for your budget.
Want to see the 4 Cs in person? Visit Marico Jewelry in Poblacion District, Davao City, or message us and we will walk you through real stones.